Gen AI art director artwork with a woman and rust-red chair beneath a stormy sky

Gen AI Jnr Art Director

Art director bridging brand storytelling & AI driven content production

Fashion portrait over reflective water
Fashion portrait seated on an ochre chair by the water
Blue fashion portrait inside a mirrored lift
Green tiled sinks with beauty objects and water droplets

I'm Ellen, an Art Director based in the heart of Amsterdam, working across generative AI, visual research, and contemporary image-making.

With a foundation in Design, my practice combines traditional creative principles with emerging technologies to create scalable visual systems across fashion, beauty, interiors, and sport lifestyle.

Man in a green coat standing on a bench
Sculptural pistachio texture and metal scoop
Wine glasses casting shadows across a white tablecloth

My work is rooted in storytelling, building cohesive visual worlds through composition, texture, colour, and material-led image making.

Alongside concept development and image generation, I focus on the final refinement of collections through colour grading and visual finishing techniques, creating polished and consistent visual outcomes across all outputs.

Portrait refracted through vertical glass
Seated fashion portrait in a pale studio
White lily in warm light