GEN AI JNR
ART DIRECTOR

I'm Ellen, an Art Director based in the heart of Amsterdam, working across generative AI, visual research, and contemporary image-making. With a foundation in Design, my practice combines traditional creative principles with emerging technologies to create scalable visual systems across fashion, beauty, interiors, and sport lifestyle. I use generative AI as an extension of design thinking — enabling faster iteration, broader experimentation, and the ability to produce content at scale while maintaining strong creative direction and consistency. My work is rooted in storytelling, building cohesive visual worlds through composition, texture, colour, and material-led image making. Alongside concept development and image generation, I focus on the final refinement of collections through colour grading and visual finishing techniques, creating polished and consistent visual outcomes across all outputs.